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Wold Cup fever sweeps Africa: Six against the world Print E-mail
Saturday, 17 April 2010

ImageBy Staff Reporter

Two months remain before the 2010 FIFA world cup, the first to be held in Africa, the football fever is already sweeping the continent.

 

SuperSport has won the rights to transmit the matches it will receive in a  live feed from HBS, the Swiss-based host broadcaster of the tournament, to all viewers in Africa.

The station has announced its programming in which viewers can get as a real close up of the world cup matches without actually being in the stadiums.

With four channels dedicated to the games, with three of the channels transmitting 24 hours daily and one channel transmitting in High Definition (HD), SuperSport is poised to bring a once-in-a-life-time experience for viewers in Africa.
To complement its coverage, it has also commissioned a multi-purpose HD studio set.

SuperSport has also a number of big-name hosts lined up, among them England's John Barnes and Daniel Amokachi of Nigeria, with more stars to be announced. Charles Anazodo of Nigeria will join regular anchors Robert Marawa, Thomas Mlambo, Neil Andrews, Gary Bailey and Thomas Kwenaite.

In a phone interview with The Reporter, Thomas Mlambo said that the energy and the fever is already palpable in South Africa where the World Cup is taking place.

The first over the counter sales of tickets for the Cup started on Wednesday. Mlambo had to line up for six hours before he got his tickets.

Not new to Ehiopia, Mlambo was here in Addis Ababa for the Millenium celebrations to visit his old coach who now manages Saint George Club and says it is one of his favorite cities in Africa.

Six African Nations will take part in the World Cup. “I like to think of the World Cup as six against the world,” said Thomas.

All matches will offer at least three language options, including English, Portuguese and Zulu.

First televised in 1954, the FIFA World Cup is arguably the most widely viewed and followed sporting event in the world.

The cumulative audience of the2006 FIFA World Cup, including all of the matches, was estimated to be 26. 3billion, with 715.1 million individuals watching the final match of the tournament - a ninth of the entire population of the planet.  

As exclusive pay-TV rights holders for Africa, the station will have full rights to FIFA's content library, which will offer 100+ hours of daily content. FIFA's unfettered access to all 32 teams means that much behind-the-scenes action, restricted to other media, will be broadcast on SuperSport.

According to, superSport the 2010 World Cup will be the most extensive, most technologically advanced broadcast in World Cup history. Whereas matches in the 2006 World Cup used 26 TV cameras, this will be increased to 29 per match, with three more to be used for selected matches. These include, for the first time, an aerial camera and an ultra motion camera that produces between 300 and 1000 frames per second in HD, allowing for the capture of 20-40 times more frames compared to a standard camera and can provide stunning images of action and emotion.

SuperSport’s coverage of the World Cup will be the biggest broadcast in its 23-year history and will also include four unique daily magazine shows – Chase the Makarapa; Woza Lunchtime; Supernova and Harambee.
 
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