The company got an early start creating chairs for the U.S. Navy during World War II. In fact, the contract specified that the chair be able to withstand a torpedo blast to the side of a destroyer. That chair was made from 80-percent recycled aluminum with a painstaking 77-step process.

“The 111 Navy Chair is a reflection of our commitment to sustainability, constant innovation and originality in design,” said Kate Dwyer, Group Director, Worldwide Licensing, The Coca-Cola Company.

Each new chair uses at least 111 20-ounce recycled PET soda bottles diverted from Coke's recycling plant in Spartanburg, South Carolina. The plant happens to be the world's largest bottle-to-bottle recycling facility.

It's called the 111 Navy Chair which is a play on the chair's original name--106 Navy Chair--and the quantity of Coke bottles used. The chair will cost $230 and is available in six colors: Coca-Cola Red, Snow, Flint, Persimmon, Grass, and Charcoal. That price is about half of the original Navy Chair.

“When Coca-Cola approached me with this project I jumped on it,” said Gregg Buchbinder, Chairman of Emeco. “I was excited about the impact of reusing the PET from about three million plastic bottles a year. That’s a lot of bottles and a lot of chairs.”